Enjoy the ride, enjoy the job

Marketing Manager - Running

Givisiez, FR, CH

Unlimited

Mission

In this position you will join our international marketing team at SCOTT. In this role you will develop and execute the global marketing strategy for the Running division. You’ll report to the Head of Marketing

 

Tasks

  • Be responsible for SCOTT’s Running marketing category; this includes the brand, product and sports marketing program
  • Plan and control the MKT budget for the Running division
  • Be in charge of SCOTT’s global Running marketing program; this includes the communication, content creation, storytelling and activation of athletes and ambassadors
  • Develop a long-term strategy in order to create a strong brand visibility in the world of Running
  • Work out omni-channel focused Go-to-market strategies together with Sales & R&D to grow the Running brand and to ensure impactful releases of new products
  • Develop campaign strategies together with the campaign marketing team; this includes digital campaigns, Website content, B2B & B2C Newsletters, Social Media platforms as well as print tools
  • Coordinate campaign roll-outs with the Brand Activation and Sales teams
  • Ensure alignment of content and brand message on all our channels and our CMS
  • Be in charge of the creative direction, the brand image message and the brand positioning, and ensure the global alignment with SCOTT’s subsidiaries and distributors
  • Coordinate marketing support and services for SCOTT subsidiaries and distributors
  • Visit markets and media partners on a regular base
  • Represent the segment during events such as Advisory & Sales Meetings, Dealer Camps and Product Launches

 

Requirements 

  • Degree in marketing, communications or a related field and 4+ years of experience in the Running or action sports industry
  • Strong background in marketing / communication
  • High affinity and know-how of Running products
  • Experience in project management, story telling, online communication, and Go-To-Market processes

 

 

Are you ready for the ride? We can’t wait to get to know you!

SCOTT Sports SA, Human Resources, Rte du Crochet 11, CH-1762 Givisiez